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Animated Book – What’s That?

PACHA SHOWCASING APPAn animated book is a softcover book whose illustrations come to life as animations with the an augmented reality app.

Morgan James’s new animated book release, Pacha’s Pajamas: A Story Written by Nature by Aaron Ableman and Dave Room, will be published on April 5th. The book tells the awakening story of a little girl whose wild imagination transports her to a world that desperately needs her help. The Young Reader book is for 7-12 year olds to read on their own and for parents to read to 5-8 year olds.

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Hovering a free app over the illustrations in the animated book brings the illustrations to life with animated videos. The videos feature celebrities such as Cheech Marin, Mos Def, and Talib Kweli as well as the Agape Youth Choir and 30 independent young artists.

The augmented reality provides an immersive experience for children and families. The technology also provides an alternative pathway for today’s kids to discover the joy of reading as well as dive deeper into aspects of the story that capture their interest.

The augmented reality takes the 2D book into multiple dimensions, making it 3D, multimedia and to an appropriate extent, interactive. As noted in the study “Benefits and Pitfalls of Multimedia and Interactive Features in Technology-Enhanced Storybooks: A Meta-Analysis,” multimedia features enhance story comprehension and expressive vocabulary, especially for disadvantaged children.

“A meta-analysis was conducted on the effects of technology-enhanced stories for young children’s literacy development when compared to listening to stories in more traditional settings like storybook reading. A small but significant additional benefit of technology was found for story comprehension… and expressive vocabulary… When investigating the different characteristics of technology-enhanced stories, multimedia features like animated pictures, music, and sound effects were found beneficial. In contrast, interactive elements like hotspots, games, and dictionaries were found to be distracting. Especially for children disadvantaged because of less stimulating family environments, multimedia features were helpful and interactive features were detrimental. Findings are discussed from the perspective of cognitive processing theories.”

Interactivity is used sparingly in the animated book, and specifically when it has demonstrable educational purpose.

The app will launch with 25 instances of illustrations that come to life and then for each of the next three months, activate 25 more illustrations. Readers will have the option to vote for which illustrations they would most like to see come to life. Their votes will help determine the next illustration to activate.

Pacha’s Pajamas: A Story Written by Nature is the first of a series of books about Pacha, a young, creative girl who dreams up new worlds with her imagination. Pacha is awakening to her potential and bringing her gifts to the world.

When Pacha goes to sleep, the characters on her pajamas guide her on dream adventures to learn more about herself and the world. This first dream of the series transports readers into a fast paced world full of adorable and relatable creatures – hummingbird, jaguar, pebble, mushroom, whale, and tree, coming together to save their precious home.

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